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Email Marketing Fundamentals

Discover the strategies for creating an email marketing campaign that will get you results

The power of email marketing

More than 4 billion people across the globe have an email account. In the United States, people check their email 15 times per day, on average. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamoring to get their brand into people’s inboxes. Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started? 

This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.

The introductory guide to email marketing

In this course you'll discover:
  • Module 1 - Getting started with email marketing
    When you know your ‘why’ it gives you the freedom to decide on the ‘what.’ In Module 1, you'll identify why you need to get clear on the big ‘why’ and how it affects your whole life if you don’t.
  • Module 2 - Drafting emails
    People want to feel fulfilled inside and outside of work and part of this feeling of fulfillment is discovering your passions. In Module 2, discover how to connect with the true passions of your life so you can feel empowered and free to find and embrace their big ‘why.’
  • Module 3 - Analyzing emails
    Have you ever asked yourself, “Why am I here?” or “What am I meant to be doing?”In Module 3, you'll learn how to achieve clarity around your life’s purpose and define your big ‘why’ so that you make intentional choices about your life going forward.
  • Module 4 - Integrate Your Big ‘Why’ into Your Professional Life
    Now you are on a journey, so you need a clear route mapped out in front of you to lead you to that destination. In Module 4, you'll discover practical ways to integrate your passion and purpose into your current (or planned) business or career, so that you are in alignment with you ‘why’ and moving forward to achieve what you desire.

What's included?

In addition to the course material you will get access to these great bonuses for free.

Action Guide

A 29-page guide to help you take action on what you learn, so you’ll get better results faster.

Your Personal Timeline Template

A timeline to fill out which will give you a visual representation of the significant moments in your life, to help understand your why.

Summary Cheat Sheet

A quick reference guide of the course, which you can access any time to save time.

Course overview infographic

A visual overview of the course. W
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